We’re a friendly team that loves to discuss ideas and solve problems

Frances Brown

Frances Brown

Chief Executive Officer

I’m a psychologist with a background in academic research and education. I’ve planned, managed and executed design research for a wide range of organisations including LEGO, Balliol College Oxford, The Pensions Regulator and Health Education England. My strength is in talking to people and getting clear insights from qualitative data.

BA Applied Psychology (2004), Higher Diploma Education (2008).

Michael Brown

Michael Brown

Chief Research Officer

I’m a specialist design researcher and Chartered Ergonomics and Human Factors practitioner. I have 16 years experience working in user research, human factors and human computer interaction with government, universities, the NHS and the private sector. I’m a statistics geek who loves to make meaning out of numbers.

BSc Applied Psychology (2004), PhD Human Computer Interaction (2009), Higher Diploma Management and Leadership (2011).

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Patrick Tawfik

Design Researcher

I’m a Design Researcher with expertise in Design Thinking and Engineering. I’ve led technical design research, ideation, conceptual design, prototyping and evaluation to help inspire and create innovative solutions. I believe each new product or service requires a start-up mindset and a good business case. Exploring ideas and turning them into something impactful is what I do best.

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Jo Pudney

Jo Pudney

Project Manager

I’m a Prince 2 and Agile Project Management qualified Practitioner. I have 20 years experience in managing projects in various sectors including user research, local government, transport and not-for-profit. I love translating ideas into plans that work.

BSc Chemistry (1998), Prince 2 Practitioner (2009), Agile Practitioner (2020).

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Inna Schutts

Research Administrator

I'm a research administrator with a multilingual background and experience in a variety of industries including tourism, architecture, retail, education as well as art and culture. I love to work as a team and see a project through from start to finish. 


BA Translation and Interpretation/Language Studies (2000)

Undergraduate Computer Science (2002-20003)

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Frances and Michael are like a couple of delicious rib-eye steaks: seasoned, quick, and the best you can get.

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Holly Palmer
Holly Palmer Consulting