- User interviews
- Focus groups
- Market and competitor analysis
Design research will save you time, money and effort by allowing you to make design decisions based on a real understanding of your users and your market
Design research gives you a low-risk way to explore and validate new ideas, allowing you to understand whether an idea has potential before time and money are spent on development.
Testing a prototype, minimum viable product (MVP) or functioning product allows you to understand your users' needs, identify and fix design issues and uncover new opportunities.
Research stimulates growth by identifying new market opportunities and by providing the evidence you need to attract funding and investment.