Good design research: the what, how and why

Frances Brown and Jo Pudney 

Metal tool

Photo by Tekton on Unsplash

In May 2020 we held an online workshop to answer the what, why and how questions about Design Research. What is it? Why should you do it? And how do you do it?

The workshop, Design Research: The secret weapon in the fight for Customers was held to celebrate our rebranding to ‘Nightingale Design Research’ from ‘Fowlam’. You can read about why we decided to change our name here

In early 2020 we planned an informal workshop in a nice city centre location with a buffet lunch and maybe some fizz to follow. Of course 2020 had some surprises in store and didn’t unfold quite how we imagined but thanks to our team’s agile approach to working we were able to seamlessly switch over our design research workshop to an online format. 

In the workshop our CEO Frances Brown explained what good design research does, how to plan great research and what to do with the results.

Design research allows decisions to be made based on evidence rather than guesswork

She talked about the importance of examining assumptions. Using a fictional project, she challenged attendees to spot the potential assumptions and identify the impact those assumptions could have on the project. 

Assumptions are traps you set for yourself

She also talked through, in practical steps, how research can be used to shape and refine a product idea. 

Watch a full recording of the workshop:

If you have any questions or comments about the workshop material we’d love to hear from you - get in touch.